Jobs
Marketing Account Manager
We are currently seeking a Marketing Account Manager.
We are looking for a candidate with a sound experience in online marketing and driving new member traffic for an online, consumer-focused brand. All applicants must understand the principles of marketing and advertising, including product offer development, must have knowledge of online customer acquisition techniques and CPM/CPC/CPA strategies, strong knowledge of Internet, performance, and direct-response advertising models.
This role will be responsible for identifying and developing new channels though which to acquire customers.
Essential Duties and Responsibilities
- Develop strategies to efficiently scale new direct customer acquisition through multiple online and other marketing channels, example: display, social media, etc
- Meet aggressive customer acquisition targets (new customers, new customer revenue) while staying within allowable CPA
- Drive additional insights into new customer acquisition strategy
- Plan and evaluate funnel optimization programs that increase conversion of site visitors and registrants to customers
- Manage all activities to budget and efficiency goals
- Directly negotiate and close deals with third parties to drive additional new customer acquisition
- Work closely with other members of the Marketing, Business Development and Product teams to build out new channels
Requirements
- Bachelors Degree
- 3+ years of online/offline marketing experience
- 2+ years of hand-on online marketing experience, including creating, launching, and measuring direct-to-consumer marketing campaigns across all channels, online and offline
- Proven record in launching and building out new media channels
- Hands-on experience in direct marketing segmentation, testing, and tracking
- Ability to thrive in a fast-paced, entrepreneurial environment
- Strong analytic skills with proficiency in Excel
- Outstanding written and oral communication skills
About SendMe
Located in the heart of San Francisco’s SOMA district, SendMe is a leader in the direct-to-consumer mobile entertainment industry, with three successful brands - www.SendMeMobile.com, www.SoLow.com, and www.mBuzzy.com - offering an unparalleled selection of mobile entertainment content and services to subscribers across the US. SendMe has emerged as one of the largest, profitable companies in a sector experiencing breakneck growth and change. SendMe is profitable, well-financed, and backed by top tier VCs.
If you’re looking for the next great work challenge in a truly fast-paced, entrepreneurial organization, led by an experienced, highly successful executive team, then read the article on us in Business Week, send us your resume, and look no further.
