Press

SendMe Inc. Closes Oversubscribed Series-A Round With True Ventures

SAN FRANCISCO, CA – June 30, 2006 – SendMe, Inc. (www.sendmemobile.com), an emerging leader in the direct-to-consumer mobile entertainment space, today announced that it closed an oversubscribed first round of funding led by True Ventures. Also participating in the round were Amicus Ventures and angel investors such as Scott Kurnit, founder of About.com.

“These funds will enable continued development of our core platform and accelerate the introduction of our new premium-SMS entertainment services,” said Russell Klein, co-founder and CEO of SendMe.  “It’s all about having fun with your phone using ubiquitous technologies like SMS which are accessible by almost every single mobile user in the US today.  We’ve also earmarked a substantial portion of our funding to efficiently scale up and manage our member base through best-in-class acquisition and retention marketing programs.”

The company further announced the election of Jon Callaghan, a founding partner at True Ventures, to its board of directors. “We’re thrilled to make our largest investment to-date with this top-flight management team,” says Jon Callaghan, of True Ventures.  “The market for lightweight mobile entertainment services is going to explode in the coming years, and we look forward to helping SendMe become the leader in this space.”

Founded in mid-2006, SendMe’s mission is to become the leading developer and publisher of premium SMS “direct-to-consumer” entertainment-oriented applications targeted to the teen and college-age demographic.  SendMe will launch its first services in the fall of 2006 at the website www.sendmemobile.com, with subsequent services to become available through the Company’s owned-and-operated websites as well as through the websites of key partners and affiliates.

SendMe reunites a founding team of three successful entrepreneurs who worked closely together in the past:

• Russell Klein, Co-Founder & CEO, was most recently Senior Vice President of Corporate Development and Strategy for HandsOn Mobile (f/k/a Mforma Group).  Prior to that, he was an entrepreneur-in-residence for General Catalyst Partners, one of the early investors in Mforma, and prior to that was Executive Vice President of Corporate Development at CNET Networks.
• Markus Mullarkey, Co-Founder & Head of Operations, was formerly Senior Vice President of Sales & Marketing for Ebates Shopping, a leading loyalty and affiliate commerce portal.  Prior to that, he was General Manager of CNET Networks’ email newsletter and subscription publishing businesses.
• Tom Santosusso, Co-Founder & Head of Product Development, was most recently a consultant on strategy and partnerships for HandsOn Mobile (f/k/a Mforma).  Prior to that, he was Vice President of Global Business Development for CNET’s International Media Group, where he oversaw the company’s worldwide partnership initiatives.

About SendMe, Inc.
SendMe is a brand new company that’s about to take the mobile entertainment world by storm.  Our team of mobile savants is coding as fast as possible to create a series of premium-SMS “direct-to-consumer” entertainment-oriented applications targeted to the teen and college-age demographic. Our proprietary development platform enables our engineers and product gurus to rapidly innovate new premium SMS subscription and a la carte services that will work on virtually all handsets in the market today. The company recently closed its first round of venture funding and will be launching services directly at www.sendmemobile.com and via partners and affiliates in the fall of 2006.  Stay tuned, here we come.   

For more information, please visit www.sendmemobile.com or email us at marketing@sendmemobile.com. 

SendMe, SendMeMobile and/or the logos and icons associated with each of these names are trademarks of SendMe, Inc. and may be registered in certain jurisdictions. All other trademarks are the property of their respective owners.